Imagine you’ve invented a bathing suit that dries in 60 seconds. You quickly set up a website offering a dozen different styles of these quick-dry swimsuits and wait for the orders to start rolling in.
You know from experience how popular this product should be. No one enjoys spending the precious last moments of their holiday waiting around doing nothing until it is time to leave.
Your website makes a bold claim; with these swimsuits, travellers can lounge in the pool or go snorkelling right until the moment they have to leave for the airport without worrying about packing a wet bathing suit into their suitcase.
But how do you get people to discover your product? The simple answer is content marketing. All that means is creating great content that helps potential buyers find your website so that they can buy your products.
A content marketing strategy comes down to three core concepts; ideation, creation and distribution. It may sound intimidating, but it doesn’t need to be!
There are hundreds of content marketing tools available online that can help you create a kickass content plan!
Widely considered one of the key tools in the content marketer’s toolkit, BuzzSumo will show you the best-performing content for any topic.
Using this tool is super easy. All you need to do is enter your keyword into the search box and it will return a list of the top performing content for that keyword as well as data on the social media shares for every article.
When you’re creating your content plan, use this information to plan your articles. You want to take the ideas from the top content and not just make it your own, but do it better than the competitors.
Although BuzzSumo is a paid tool, you can run a few free searches every day without committing to a plan.
Article titles are one of the most important drivers of traffic to your website. Think of the title of your article as an advertisement enticing readers to click through from social media or search engines.
This means that your titles should be informative, engaging and unique. Coming up with enticing titles can be difficult, and Portent’s Content Idea Generator is a handy, free-to-use tool to get those wheels turning.
For best results, run through the tool ten times and write down everything it spits out. Next, use those titles as inspiration to create ten more titles. From your list of 20, pick the title that your target audience would be most likely to click on.
Canva is a tool that makes basic graphic design accessible to everyone.
The site has a huge collection of templates, images and more so that you can create beautiful and professional looking graphics for your blogs and images for sharing your content across social media.
With preset templates for Facebook, Instagram and more, you can focus on creating your brand image. Canva has their own stock library, but we recommend Unsplash for a significantly larger collection of free, high-quality stock images.
Buffer is the best tool for getting your content out into the world. It is a social media scheduling tool that allows users to manage and analyze the data from multiple social media accounts.
One of the features that have made Buffer an indispensable took is the ability to schedule posts in advance and for the most popular times of the day based on your time zone as determined by Buffer’s user-generated data.
Use this feature together with Buffer’s Analytics tools to test the efficacy of different types of posts at different times of the day across your social media channels.
Having a loyal social media following will help to propel your content marketing efforts, so it is important to remember that social media is a conversation between businesses and customers. Share all kinds of content that your customers will find interesting, and be sure to reply and engage with them as well!
Good news for new businesses; you can do a lot with the free version, and their Awesome Plan costs just $10/month.
Frankly, we could write an entire article exclusively about HubSpot. One of the leaders of the inbound marketing movement, HubSpot has created a range of tools that should be learned by beginners and are used by experts.
You can use HubSpot for blogging, search engine optimization, email marketing, landing pages and more. By using Hubspot as one of your original content marketing tools, you will have the option to delve further as you become more familiar with it.
For new business owners and marketers, try out HubSpot’s Website Grader for suggestions on how to optimize the performance and searchability of your website. Additionally, the HubSpot Marketing Resources Library is a veritable wealth of marketing knowledge, all available for free.
These are just a few of our favourite content marketing tools, but there are hundreds of tools out there to help you create a kickass content marketing strategy.
Not sure what you’re looking for? Check out the Curata’s content marketing tools flowchart for a comprehensive list of tools to help you get started.
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